The Red T Company

Rooibos: EU Protected Designation of Origin, like Champagne. Only from the Cederberg, South Africa.

The Red T Company

The Story of Rooibos

A fynbos shrub native to the Cederberg,the only place in the world where it grows.

What is Rooibos?

Rooibos (Aspalathus linearis) is a fynbos shrub endemic to the Cederberg mountains of South Africa,the only place in the entire world where it can be cultivated.

The mature shrub reaches 1โ€“1.5 metres in height with fine, needle-like leaves approximately 10 centimetres long. It belongs to the legume family and thrives in the Cape Floristic Region,one of Earth's six floral kingdoms.

Yellow pea-like flowers appear in October, producing small legumes containing single hard-shelled seeds. These tiny seeds are collected and distributed by ants,one of nature's most remarkable partnerships.

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The Ant Connection: Without ants, there would be no Rooibos! Ants collect the tiny seeds and store them underground in their nests. Farmers then harvest seeds from abandoned ant nests to begin the growing cycle.

Close-up of the Rooibos plant

A History Steeped in Tradition

17th Century

First Records

European botanists document medicinal plants in the Cederberg, noting that local people brewed tea from rooibos-related plants.

1772

Scientific Discovery

Swedish botanist Carl Thunberg records that local communities brewed tea from the Rooibos plant, bringing it to international attention.

1904

Commercialisation

Benjamin Ginsberg refines cultivation and curing methods at Rondegat Farm, drawing inspiration from Chinese tea processing techniques.

1930s

Expansion

Ginsberg collaborates with Dr. le Fras Nortier to expand cultivation near Clanwilliam, laying the foundation for the modern rooibos industry.

2021

EU PDO Status

Rooibos becomes the first African food product to receive EU Protected Designation of Origin, placing it alongside Champagne and Parmesan.

A perfect cup of Rooibos tea

A Taste Like No Other

Rooibos offers a smooth, slightly nutty sweetness that's impossible to replicate,and it never becomes bitter, even when steeped for extended periods.

Traditional Rooibos

Deep amber colour with a smooth, sweet, slightly nutty flavour. The oxidation process develops its characteristic warmth and richness.

Green Rooibos

Lighter, more herbal taste with a malty quality. Immediately dried to prevent oxidation,resulting in higher measured antioxidant levels.

The Production Process

Every step is carefully managed to preserve the natural goodness of Rooibos.

01

Sowing

Seeds are sown in Februaryโ€“March in the Cederberg's sandy, acidic soils. Each seed is carefully placed to ensure optimal growth conditions.

02

Growing

The first harvest occurs after approximately 18 months. Plants thrive in the Cederberg's unique conditions,hot dry summers and cold wet winters.

03

Harvesting

Plants are cut to approximately 30cm during summer harvests. Fields are re-established after 3โ€“5 harvests to maintain soil health.

04

Processing

Traditional: Leaves are chopped, bruised, and oxidised to develop the deep amber colour and sweet flavour, then sun-dried.
Green: Immediately dried to prevent oxidation,more demanding and expensive, but higher in antioxidants.

05

Quality Control

All rooibos receives steam pasteurisation before packing. Production aligns with HACCP standards, with export certification by the PPECB. Organic, NOP, JAS, Kosher, and Halaal specifications available.

Interested in Premium Cederberg Rooibos?

From bulk supply to beautifully packaged retail products,let's talk about how we can bring the best of the Cederberg to your brand.

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